Writelo Reels trendsand viral ideasfor content
We track trends and pick the best working formats and content ideas for your SMM
- 1Set your filters
Niche, format and length — narrow the results to your task
Restaurant More likes - 2Describe your idea
Type a thought or topic — AI surfaces relevant clips from the catalog
food shots with kids - 3Pick a reel
Open the one you like and adapt it to your business
Who it's for
Content plan without scrolling the feed
To build a content plan you don't need to scroll the feed for hours every day — use our daily reports
Recognition without in-house SMM
We've got video formats that fit you — film in them and grow your venue's recognition
Unlock the potential of your blog
Find fresh trends for your blog and adapt other people's virality to your voice. No one can replace your creativity
Our SMM team hand-picks fresh trends for you every single day
Every day we load 100 of the most viral reels — fresh ideas for promoting a business, a product or a personal blog
Sort and filter by publication time, author's audience and other parameters
You can also search reels by what's happening on screen, not by the caption text under the post like other services do
Competitor analysis10× faster
- 1Collect competitors
Links to their Instagram accounts
- 2Paste up to 10 links
And launch the analysis with one button
- 3Get the breakdown
Top viral reels, author portrait, audience, sales funnel and much more
- 4Export to Excel
Every account and reel in one file — organized data you can use for anything
You can also share a breakdown with your team by link
Paste a link to a short video — YouTube Shorts, TikTok or Instagram Reels — and get a full breakdown: video structure, transcript, score and improvement recommendations from our AI model
The AI score is built on 4 sections — content gravity, engagement triggers, author and funnel. Each section has multiple axes, and for each one you can get recommendations for improvement
We break the clip down to atoms — you adapt it for your brand
A fast-paced expert Reel with snappy editing and large text captions over the footage. The creator compares before/after and closes with a CTA to a free guide linked in the bio.
Rating axes
Well balanced, with pinpoint upside
What to improve
Viral potential
The Reel relies on audience recognition and save-worthiness. Fixing comment_trigger and the loop should bring about 3× the creator’s median.
The “bad” bio screenshot and the “if yours looks like this” line hit beginner experts directly. The audience recognises itself in the first frame.
A ready-made “who → what → how” formula and a template in the bio give viewers a reason to save and come back. High reference value.
Summary
How to write your Instagram bio so visitors don’t bounce
The creator walks through 3 mistakes in an expert’s bio and shows how to rewrite it in a minute to turn a curious viewer into a follower.
A fast-paced expert Reel with snappy editing and large text captions over the footage. The creator compares before/after and closes with a CTA to a free guide linked in the bio.
Hooks
“If your bio looks like this, you’re losing followers”
Here are 3 mistakes in 30 seconds
Here are 3 mistakes in 30 seconds
Screenshot of a real profile with red strike-throughs
Structure
- 1Hook
0:00–0:04 — a bold call-out caption over a screenshot of a “bad” bio. Viewers instantly recognise themselves.
- 2Body
0:04–0:26 — the 3 mistakes (vague phrases / no offer / no CTA), each with a quick fix and the “who → what → how” formula on screen.
- 3Ending
0:26–0:30 — a double CTA: follow + an arrow pointing to the free bio template in the profile link.
Funnel
“Grab the bio template from the link in my bio — it takes 5 minutes”
Animated arrow pointing at the profile icon + caption “↑ Guide in bio”
Tags
Transcription
If your bio looks like this, you’re losing followers. Here are 3 mistakes in 30 seconds and how to fix them. First — vague phrases like “I help people”. Second — no offer, so it’s unclear what you actually do. Third — no CTA, so people just close your profile. One formula fixes it: who → what → how. Grab the ready template from the link in my bio — it takes 5 minutes.
A fast-paced expert Reel with snappy editing and large text captions over the footage. The creator compares before/after and closes with a CTA to a free guide linked in the bio.
Rating axes
Well balanced, with pinpoint upside
What to improve
Viral potential
The Reel relies on audience recognition and save-worthiness. Fixing comment_trigger and the loop should bring about 3× the creator’s median.
The “bad” bio screenshot and the “if yours looks like this” line hit beginner experts directly. The audience recognises itself in the first frame.
A ready-made “who → what → how” formula and a template in the bio give viewers a reason to save and come back. High reference value.
Summary
How to write your Instagram bio so visitors don’t bounce
The creator walks through 3 mistakes in an expert’s bio and shows how to rewrite it in a minute to turn a curious viewer into a follower.
A fast-paced expert Reel with snappy editing and large text captions over the footage. The creator compares before/after and closes with a CTA to a free guide linked in the bio.
Hooks
“If your bio looks like this, you’re losing followers”
Here are 3 mistakes in 30 seconds
Here are 3 mistakes in 30 seconds
Screenshot of a real profile with red strike-throughs
Structure
- 1Hook
0:00–0:04 — a bold call-out caption over a screenshot of a “bad” bio. Viewers instantly recognise themselves.
- 2Body
0:04–0:26 — the 3 mistakes (vague phrases / no offer / no CTA), each with a quick fix and the “who → what → how” formula on screen.
- 3Ending
0:26–0:30 — a double CTA: follow + an arrow pointing to the free bio template in the profile link.
Funnel
“Grab the bio template from the link in my bio — it takes 5 minutes”
Animated arrow pointing at the profile icon + caption “↑ Guide in bio”
Tags
Transcription
If your bio looks like this, you’re losing followers. Here are 3 mistakes in 30 seconds and how to fix them. First — vague phrases like “I help people”. Second — no offer, so it’s unclear what you actually do. Third — no CTA, so people just close your profile. One formula fixes it: who → what → how. Grab the ready template from the link in my bio — it takes 5 minutes.
Pricing
Promo code ПУСК — 25% off for new users, apply after sign-up
Free
To try it out
- Instagram trends — catalog preview
- Semantic search and all trends catalog filters
- Video analysis — 5 requests per month (YouTube Shorts, Instagram Reels, TikTok)
- Competitor analysis — 1 account free
- Only the first 6 reels are shown in the feed
- Only 10 videos can be saved to Favorites
Nose to the Wind
Trends and the video analyzer — for people working with content every day
- 100 viral reels hand-picked by our team every day
- Unlimited access to the Instagram trends panel
- Semantic trends search — finds reels by what happens on screen, not by the caption
- 250 video analysis requests (YouTube Shorts, Instagram Reels, TikTok)
- 10 competitor account analyses per month
- Unlimited Favorites section
- Trends catalog — niche selection, sorting and filters by publish date, author size and reel length
Full walkthrough
In 12 minutes we show every feature and what you get with a subscription
Frequently asked
Writelo is for SMM specialists and bloggers — and for entrepreneurs who don't want to hire an in-house SMM. The core job of the service is to keep users on top of trends and give them relevant analytics
Right now trends are available for Instagram. Writelo shows what's growing in your niche — reels with reach, momentum, and links to the clips, with the base refreshed every 5 minutes. TikTok and YouTube Shorts support is in development
The analyzer breaks down short vertical videos from Instagram Reels, TikTok, and YouTube Shorts — just paste a link. You can analyze competitor videos as well as your own. File upload is in development
The analyzer evaluates the clip as a whole — both text and visuals. It splits the video into parts: the hook (text, spoken, visual), structure by timecodes, and the funnel with a lead magnet and CTA. Beyond transcription, it judges the visual delivery — editing, on-screen text, shooting techniques — and identifies which were used and why they worked. Under the hood is an AI analyzer that draws on a base of expert materials on short vertical content and Instagram's official recommendations
Yes, no card required. On the free plan the feed shows only the first 6 reels, you get 5 video analyses per month, 1 competitor account analysis and up to 10 reels in favorites — semantic search and all filters still work
Free — 0 ₽, no card: the feed shows the first 6 reels, 5 video analyses per month, 1 competitor account analysis and up to 10 reels in favorites, with semantic search and all filters working. The paid plan “Nose to the Wind” gives 100 viral reels hand-picked by our team every day, unlimited access to the Instagram trends panel, 250 video analysis requests (YouTube Shorts, Instagram Reels, TikTok) and 10 competitor account analyses per month. You can pay 699 ₽ for a month, 1667 ₽ for 3 months, or 5000 ₽ for a year
Yes — Writelo works on mobile via a regular browser, no separate app to install
Viral content has a formula
We give you the calculator
Stop doing the math in your head. Time to play big